MANILA, Philippines -- Twenty-five years after the assassination of Senator Benigno ?Ninoy? Aquino Jr., a group of young entrepreneurs has decided to make the image of the late senator more ?relevant.?

?I am Ninoy,? a campaign launched Thursday by the Benigno S. Aquino Foundation (BSAF), seeks to sell ?collectible merchandise? of Aquino in the hopes of ?celebrating freedom through fashion, music, and film in a language understood by the youth,? said BSAF executive director Rapa Lopa.

The merchandise, to be sold in malls and popular shops, include the famous ?circa 80 glasses? and T-shirts, Lopa said.

?This is a campaign for the youth. We want to make Ninoy more relevant to the youth today,? he said.

But Lopa said that he would not turn Aquino's image into a Che Guevara, the Argentine rebel leader whose picture could be found on shirts, caps, and even bags and sold in a lot of stores.

Nino Bacani of Team Manila said that the aim of the campaign was to create awareness that would translate into action.

?The shirts are just the beginning. We want to use pop culture to think about Ninoy and how to communicate the life of Ninoy,? he said.

Other activities in line for the ?I Am Ninoy? campaign include concerts, sports tournaments, and fashion shows.