RIO DE JANEIRO ? A fashion show designed to showcase the richness of Brazilian culture ahead of the 2016 Olympic games opened here Friday under the slogan "Rio Olympic and Marvelous."

Event organizer Paulo Borges said the show would reflect the mood in Brazilian cities after Rio had been chosen over Madrid and Chicago to host the major international sporting event.

"Fashion is reflection of people's behavior, customs and modern life," Borges told reporters at the opening of the show. "That is why Fashion Rio will be an Olympic and marvelous show."

Designers will demonstrate their creations in three remodeled warehouses that can accommodate between 600 and 1,000 spectators each.

The show has already attracted $6.5 million in new investment, up from $5.5 million last year.