Quantcast
Article Index |Advertise | Mobile | RSS | Wireless | Newsletter | Archive | Corrections | Syndication | Contact us | About Us| Services
 
  Breaking News :    
Advertisement
Century Properties
Geo Estate

INQUIRER ALERT
Get the free INQUIRER newsletter
Enter your email address:

 
Inquirer Entertainment Type Size: (+) (-)
You are here: Home > Showbiz & Style > Inquirer Entertainment

  ARTICLE SERVICES      
     Reprint this article     Print this article  
    Send Feedback  
    Post a comment   Share  





imns



Tonyboy still CEO of TV5

By Marinel Cruz
Philippine Daily Inquirer
First Posted 22:43:00 07/29/2008

Filed Under: Television, Entertainment (general)

MANILA, Philippines?Starting August 9, the network known since 1992 as Associated Broadcasting Company (ABC) 5, will be called TV5.

MPB Primedia Inc., local subsidiary of the Malaysian conglomerate Media Prima Berhad, entered into ?a long-term block airtime agreement? with ABC 5 head Antonio ?Tonyboy? Cojuangco.

A source explained: ?TV5 is the brand, but the corporate name is still ABC 5, and Tonyboy is still its CEO.?

A musical extravaganza airing on Aug. 9 at 7 p.m. will inaugurate the newly dolled up network.

In a statement, Christopher Sy, MPB Primedia CEO, said TV5 will air ?innovative, relevant and spirited? programs. ?We [hope to be] a fresh alternative to the country?s two major networks which seem to mirror each other?s programming,? said Sy.

According to a network insider, a show called ?Chicklit,? (short for chick literature) to be produced by Unitel Pictures, is included in the lineup of new shows. ?Talentadong Pinoy,? a reality show, is another. ?Hush Hush,? to be hosted by actress-director Laurice Guillen, ?Pinoy?s Scariest Challenge? and ?Batang X,? are also on the list.

?There will be only 30 minutes of newscast every day,? the source added. ?The rest is entertainment.?

TV5 was introduced to the industry through an event held July 25 at the SMX of the Mall of Asia in Pasay City.

The source added that ?major block airtime deal? meant MPB Primedia Inc. ?bought practically all available airtime? from ABC 5.

Suppliers

ABC 5 will produce shows for MPB Primedia as part of their production service agreement. ?But there will be other project suppliers, like Tony Gloria?s Unitel,? said the source.

Thirdly, under a management consultancy agreement, MPB Primedia will manage the sale of ABC 5 airtime.

Sy, a Filipino national, was formerly managing director of EMI Music Philippines. He also served as chair of the Philippine Association of the Recording Industry.

E-mail mcruz@inquirer.com.ph



Copyright 2014 Philippine Daily Inquirer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk.
Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate.
Or write The Readers' Advocate:

c/o Philippine Daily Inquirer
Chino Roces Avenue corner Yague and Mascardo Streets,
Makati City, Metro Manila, Philippines
Or fax nos. +63 2 8974793 to 94


Share


OTHER STORIES:

COLUMNS:


  ^ Back to top

© Copyright 2001-2014 INQUIRER.net, An INQUIRER Company

The INQUIRER Network: HOME | NEWS | SPORTS | SHOWBIZ & STYLE | TECHNOLOGY | BUSINESS | OPINION | GLOBAL NATION | Site Map
Services: Advertise | Buy Content | Wireless | Newsletter | Low Graphics | Search / Archive | Article Index | Contact us
The INQUIRER Company: About the Inquirer | User Agreement | Link Policy | Privacy Policy

Advertisement
Pacquiao
Jobmarket Online
Inquirer VDO
Property Guide
Inquirer Mobile