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‘Transformers’ sails past P300-M mark

Juggernaut movie becomes RP’s 2nd biggest film


INQUIRER.net
First Posted 16:02:00 07/09/2009

Filed Under: Cinema, Entertainment (general)

MANILA, Philippines?Transformers: Revenge of the Fallen sailed past the P300 million box office mark last night, after only 15 days at the box office. The movie is currently the Philippines? second biggest film of all time.

Revenge of the Fallen, the second film in the massively successful Transformers franchise, was released worldwide last June 24, two years after the first Transformers film which itself became the country?s 4th largest movie during its June 2007 release.

Transformers: Revenge of the Fallen attained several records on its way to the top of the film charts, including the Philippines? biggest opening Wednesday, Saturday, and Sunday box office revenues of all time.

Despite current economic conditions and the H1N1 virus scare, Filipino families flocked en masse to theaters nationwide to watch the Revenge of the Fallen, which featured even more of the first Transformer film?s awesome and seamless interaction between the human and alien robots characters who battle over the fate of the world.

Transformers: Revenge of the Fallen stayed with the first film?s winning combination of director Michael Bay and stars Shia LaBeouf and Megan Fox. But while the first Transformers movie introduced 14 alien robot characters, including the iconic Optimus Prime, Bumblebee, Megatron, and Starscream, Revenge of the Fallen featured 46 Transformer robots, introducing many more Autobot and Decepticon characters, all rendered in flawless CGI by peerless visual effects company Industrial Light & Magic.

Philippine distributors Selina Gecolea, General Manager of United International Pictures (UIP), and Wilson Tieng, President of Solar Entertainment, credited the film?s box office success to the Solar-UIP team, supportive partners, and the country?s enthusiastic and aggressive exhibitors.

Every major theatrical group brought in record-breaking results during Revenge of the Fallen?s 5-day opening weekend. The top 20 sites nationwide were SM Mall of Asia (including IMAX), Ayala Mall Trinoma, SM North EDSA (including The Block), SM Megamall, Ayala Mall Glorietta 4, Araneta Center Gateway Cineplex (including Ali Mall), Eastwood Cinemas, Rockwell Powerplant, SM Cebu, Ayala Mall Greenbelt 3, Shangri-la Plaza Shang Cineplex, Festival Mall Cinemas, Robinsons Ermita, Ayala Mall Alabang Town Center, SM Fairview, Ayala Mall Cebu, SM San Lazaro, Sta. Lucia East, Robinsons Galleria, and Greenhills Theater Mall & Promenade.

Revenge of the Fallen stayed at the number one spot into its second week of release, still showing on over 230 screens nationwide.



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