JAKE Cuenca lost millions without his even knowing it.

At ABS-CBN?s party during the ad congress, a gay bigwig of an ad agency approached Jake for a photo op. He wanted to size up Jake because he?s eyeing him to be an endorser for a bank. But Jake was so unfriendly that the honcho decided to scrap the actor from his planned campaign and look for someone else.

My source from the ad world says, ?Sinayang ni Jake ang big opportunity. Si Piolo and Diether have ads for banks. Yun kasi ang trend. Next in line na dapat si Jake. Siya ang first choice ng agency kaso nag-inarte. Kala niya siguro kung sino lang yung nagpa-picture sa kanya kasi hindi nakaporma. Yun pala big time na executive yun sa agency. Pero kahit fan o sino pa magpa-picture, dapat di sungitan ni Jake. It?s part of his job as an actor to pose for pics and sign autographs.?
Too bad for Jake. He lost an ad endorsement because of his behavior. If a picture paints a thousand words, it can also paint a million bucks! Celebs must not oppose when they?re asked to strike a pose.

* * *
Did Ai Ai de las Alas meet a Greek god or a Greek tycoon when she went on a holiday in Greece? Based on her Facebook status, she?s leaving Athens with a heavy heart although she wants to come back home to be with her kids. Mixed emotions? Stir well, Mareng Ai. May it leave a sweet aftertaste.

* * *
After releasing two double platinum albums, Mark Herras returns with his third album for Universal Records, ?The Greatest Moves.? It contains the surefire dance hit, ?Culos? (by H.O.M.), Billboard?s No. 1 hit ?I Know You Want Me (Calle Ocho)? and ?The Anthem? (by Pitbull) and more tracks to get you grooving plus a bonus VCD of Mark?s ?Culos? music video.

Who?s the one girl that Mark will never get tired of dancing with? ?Ryza Cenon. Kasi siya ang original kong kapareha na ?Bad Girl of the Dance Floor.??

The ?Bad Boy of the Dance Floor? wasn?t shaken a bit when he was rumored to have misbehaved out of the dance floor. ?Pinatibay lalo ako ng intriga na nakabuntis daw ako. Parang sa sayaw, may perfect timing ang pagiging ama. At ?di pa ngayon yun.?

Mark?s got the moves to keep girls? hearts dancing. Who will he save the last dance for?

* * *
My son IC Mendoza is overjoyed to be working with Kim Chiu and Gerald Anderson for the second time around. An added treat is having his big crush, Jon Avila, as his boyfriend in the movie where they all portray volunteer firefighters.

?Kim and Gerald have matching mugs on the set,? IC says. ?When I ask Kim naughty questions about Gerald, she blushes and squirms. Kakatuwa! Sobrang sweetums talaga si Kim. Kilig ako that Jon treated me [to a coffee break] in Starbucks. There?s so much food sa set dala ng Kimerald fans. Gluttony Club ba ito??

I can?t help but smile seeing IC happy being busy and busy being happy.

* * *
As KC Concepcion was growing up, she had no idea what poverty meant. Now she is well aware of the hunger that prevails in our society so she has vowed to help in every way she can.

That?s why she is extra grateful to Tita Virgie Ramos for their collaboration, ?KC Cares. Swatch Shares? to celebrate the 20th year of the watch brand in the Philippines.

Each watch bought from the Fall/Winter 2009 collection will feed a child for an entire month. That?s time and money well-spent.

* * *
Follow the bittersweet romance and quirks about young love in GMA 7?s ?Dear Friend?s? holiday season feature, ?My Christmas List? every Sunday after ?SOP Fully Charged.?

Top-billed by fast-rising young stars Barbie Forteza, Joshua Dionisio and Jake Vargas who captured viewers? hearts as the young leads in ?Stairway to Heaven,? the story tells of two people who dare to make the greatest commitment of loving each other every single day even after death. The series is a timely reminder too that love is definitely a ChristMUST!

E-mail wateringholeshangrila@yahoo.com.