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‘Avatar’ rules in North America


Agence France-Presse
First Posted 11:47:00 12/28/2009

Filed Under: Entertainment (general)

LOS ANGELES, California, United States?Box office ticket sales in North America hit a record high for the Christmas weekend, a ticket sales tracking company said Sunday, with innovative science-fiction adventure "Avatar" topping the pack of hit films.

Overall weekend takings reached $275 million, the highest in the film industry's history, industry tracker Exhibitor Relations reported.

The effects-laden, 3-D epic "Avatar"?director James Cameron's first film since the 1997 Oscar-winner "Titanic"?raked in $75 million from Friday to Sunday, according to preliminary estimates by Exhibitor Relations.

The film, which cost between 300 and 500 million dollars to produce, is also the most expensive movie ever made.

"Avatar" was followed by a slew of new releases, including Guy Ritchie's "Sherlock Holmes," starring Robert Downey and Jude Law, which earned $65.4 million since its opening on Christmas Day. Together with "Avatar" they accounted for 53 percent of the weekend box office.

Opening in third place was the comedy "Alvin and the Chipmunks: The Squeakquel"?a movie the Washington Post said was a minor Christmas miracle because it "isn't entirely awful." The "Squeakquel" pulled in estimated takings of $50.2 million.

"It's Complicated," a love triangle comedy starring Meryl Streep, Alec Baldwin, and Steve Martin, opened in fourth place with $22.1 million in takings.

In fifth place with $11.6 million was "Up in the Air," starring George Clooney in the acclaimed story of a corporate down-sizer who questions his role in life. The movie has received rave reviews and is likely to be on the short list as the year's best films are chosen.

Sixth was "The Blind Side," a drama about a white couple who give an illiterate black teen a home and a new lease on life. The film scored $11.7 million in its sixth week of release.

Disney's animated movie "The Princess and the Frog," the first featuring an African-American princess, dropped to seventh place with $8.6 million. It opened on December 11.

Next was "Nine," starring Daniel Day-Lewis as a film director in mid-life crisis juggling a wife (Marion Cotillard), mistress (Penelope Cruz), and film star muse (Nicole Kidman). The film adaptation of a Broadway musical based on the Federico Fellini film "8 1/2" made $5.5 million at its official US opening.

Ninth place went to "Did You Hear About the Morgans?" a romantic comedy in which Hugh Grant and Sarah Jessica Parker play an estranged couple who witness a mob hit and are placed in a witness protection program. It grossed $5 million in its second week.

Rounding out the top ten with $4.4 million was "Invictus," directed by Clint Eastwood and starring veteran actor Morgan Freeman, about how South African president Nelson Mandela united the country around the 1995 rugby World Cup.

Overall weekend box office takings in North America over the Christmas weekend reached an estimated $275 million, topping the previous high-water mark of $260.3 million for the weekend of July 18, 2008, when the Batman movie "The Dark Knight," the musical "Mamma Mia!" and superhero comedy-drama "Hancock" topped the charts, Exhibitor Relations said.

At $10.3 billion, box office takings for the year, so far, are also the highest on record. Expected to finish at $10.5 billion, 2009 will top 2008, which raked in $9.6 billion, the industry trackers said.



Copyright 2012 Agence France-Presse. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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