MANILA, Philippines—If there is any truth to the phrase "You are what you eat," then there must be something in kimchi that gives all those Korean telenovela stars such flawless skin.
Or, perhaps, as Korean actress Sung Yu Ri attests in her ads, the secret is really Skin Food.
Skin Food is an innovative Korean cosmetics brand that has been around for over 50 years. Its products operate on the basis of an age-old beauty belief: that what you eat will show in the externals.
Your diet is not just seen in your waistline, but on your skin, too. So if you have bad skin or an acne problem, the cause is most likely connected to an oil-rich, fast-food diet. If your eyes look sunken, drinking more water to flush out toxins could be a remedy.
A good diet consisting of fresh, organic food, veggies, whole grains and low-fat proteins is the best guarantee for healthy and glowing skin.
That line of thinking eventually led to Skin Food's core belief, that food that is healthy to our body is also good for the skin. Its "Food Therapy" philosophy uses food ingredients as the main component of the brand's products.
Nutrient-rich foods that work well on your body must also be effective topically. So imagine fresh fruits and vegetables like apples, strawberries, avocados and tomatoes that are literally fed to your hungry skin via gels, lotions and creams.
Skin Food's nanotechnology process breaks down the healthy food nutrients into particles that make it easier for human skin to absorb them. The objective of nanotechnology is to selectively enable only the active materials to penetrate the skin. The product's effectiveness is maximized, with no adverse side effects.
Among Skin Food's hottest selling products are its avocado line for dry skin, which deeply moisturizes with avocado oil; the apple whitening line infused with apple extract, albutin and acerola extract, which evens out skin tone; the lettuce and cucumber line, which makes dry skin moist and clear; and the pumpkin and milk line, for elasticity and softness.
Another bestseller is the black raspberry line, which includes the black raspberry eye cream. The product won the Allure Korea Best of Beauty award for its antioxidant and anti-wrinkle results and nutrient-packed properties.
Other notable items are the tomato whitening spot serum, peach sake emulsion and the black sugar wash-off mask, which exfoliates skin with brown sugar while hydrating it with moisturizing agents.
Skin Food also makes use of cutting-edge advertising and packaging. Its dazzling yellow storefronts resemble European food shops where customers can wander around and sample the goodies. Naturally, the stores smell good, too!
Email the author at jfashion@inquirer.com.ph
