MANILA, Philippines?Eva Custodio Pimentel is more popularly known in the fashion and advertising industry as Bing Pimentel. She is the doting mother of young actor, Sid Lucero; TV ad model, Maxine, and 7-year-old Diego.

Since 1995, she has been facilitating personality development lectures for clients from the banking, telecommunications, medical and pharmaceutical industries.

She began modeling in 1977, endorsing products such as Camay, Coca-Cola, Palmolive shampoo, Retin-A and Globe. Her latest endorsement is for Johnson & Johnson?s family soap.

The stunning Filipina beauty represented the country in the Mrs. World Beauty Pageant in Honolulu in 1988. In 1990, she began producing and directing special events in Cebu. She has recently gone back to school, taking Visual Communications at UP.

Drama series

As a performer, Bing acted alongside Christopher de Leon in the TV drama series, ?Maging Sino Ka Man.?

Her next lecture series on Personality Enhancement will be on Sept. 12-13, from 9 a.m. to 5 p.m. at the Asian Institute of Management (AIM) in Legaspi Village, Makati City. She will share the stage with business partner, Cynthia Bernabe?the first Filipina to graduate with excellence at Temple University in Philadelphia?who will talk about Event Management.

The back-to-back workshop is open to event organizers, as well as people who?d like to reinvent themselves in the corporate world. Call 0918 531-6086, or e-mail cynthiabernabe@yahoo.com.

E-mailmandynavasero@yahoo.com.