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Felipe Olarte, Philippine Daily Inquirer vice president for advertising, explains the concept behind the fashion show titled \"The Inquirer Lifestyle Series Fitness and Fashion\" and how it ties in with the broadsheet\'s image of being an agenda-setter in news delivery. Designer Tonichi Nocom talks about how the active lifestyle of Filipinos affects their way of dressing. Video by INQUIRER.net multimedia reporter Izah Morales.

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INQUIRER president Sandy Romualdez, Inquirer VP for advertising Pepito Olarte and Samsung Phils. Cheil country director Pen Roque

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TRISHAN Cuazo, Randy Ortiz and Apples Aberin-Sadhwani

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INQUIRER chair Marixi Prieto, Rina Go, James Reyes, Sen. Pia Cayetano and Speedo Phils. president Chandru Mahtani

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INQUIRER SVP for sales and marketing Rene Reinoso, Tweetie Gonzalez and Anthony Nocom




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Style statement: Sporty


Philippine Daily Inquirer
First Posted 05:10:00 08/03/2008

Filed Under: Sport, Fashion

MANILA, Philippines - Fashion becomes less a spectator sport when sport itself becomes the fashion.

Last Thursday, Inquirer Lifestyle staged the rousing, filled-to-the-bleachers (despite the heavy rains and flooding) curtain-raiser to its Lifestyle Series of events with ?Fitness.Fashion,? a catwalk team-up between some of the country?s top designers and best-selling activewear brands, at the Rigodon Ballroom of the Peninsula Manila in Makati City.

Co-presented with Samsung, it drew guests who cut across the fields of fashion, business and commerce, arts, media and entertainment. With the support of HSBC and Peninsula, the show had 12 sought-after designers melding their creations with the latest brand collections: Kipling with Vic Barba; Fila with Lulu Tan-Gan; Nike Golf with Anthony Nocom; Speedo with Louis Claparols; Adidas with Patrice Ramos-Diaz and Rhett Eala; Marks & Spencer with Arcy Gayatin; Aigle and Oxbow with Rajo Laurel; Bench with Joey Samson; and Puma with Ivarluski Aseron and Randy Ortiz. (Read the fashion report in this Friday?s Lifestyle Fashion and Beauty.)

?Fitness.Fashion? also scored a coup with the runway debut of fitness enthusiast and sports advocate Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer?s own Tessa Prieto-Valdes and Leica Carpo.

The show was supported by L?Oreal Phils. and Swatch.



Copyright 2014 Philippine Daily Inquirer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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