MANILA, Philippines?An image of Gwyneth Paltrow draped in fur for the Fall campaign of Tod?s has angered animal-rights activists, reports foreign media.

Shot by famed photographer Mario Testino in Capri, the actress is seen in one ad wearing suede pants and a turtleneck pullover with fur-trimmed boots and a fox fur stole draped on her right shoulder.

Paltrow is taking over the British actress Sienna Miller, who was the company?s face in last fall?s ads. The leggy American is married to Coldplay frontman Chris Martin, who is widely known as a vegetarian. She is also a close friend of the anti-fur designer Stella McCartney.

The Italian fashion brand?s Fall collection is ?all about luxury, reminiscent of the time of the Austrian royalty,? Flora Lee of Tod?s Asia Pacific said at a press preview at Tod?s, Greenbelt 4, Makati, this week. As expected, the collection is all about skin, skin, skin.

In May, the company released a different photo of Paltrow from the Testino shoot, confirming rumors of her involvement with the brand, following red-carpet appearances in Tod?s fashions and paparazzi images of the Capri shoot. The photo shows the actress in quilted brown leather jacket, suede pants and the brand?s star accessory for fall: a large calfskin satchel called the Dok, named after its doctor?s bag shape. It didn?t get as much buzz as the photo with the fur.

Controversies such as this aren?t new, and more often, they only create more interest in the brand. Celebrity sells, more so if there?s a bit of noise surrounding it.

Long tradition

Founded in 1908 as a shoemaking company, the family-owned Tod?s has had a long tradition of using Hollywood stars in campaigns. Actor Dennis Hopper directed Paltrow in a four-minute short film, which debuted in the recent Cannes Film Festival and will soon be playing on the Tod?s website.

The ?a day in the life?-themed film has the Pashmy bag costarring with the actress. A classic utilitarian style with multiple pockets, it reemerges this season in ultra-light nylon with alligator trims, both for women and men. Pashmy?s famous owners include Brad Pitt, Patrick Dempsey and Eric Dane. It also comes in mini sizes for women, in metallic silver and gold, in hobo and backpack styles.

To contrast the structured Dok (which also has a mini-version), there?s the casual and very roomy fringy style called Reverse Frange (shown in the controversial photo).

Fans of the Tod?s Ballerina will be disappointed that there?s no new style to come out for fall. But the Gommino is once again restyled in a slimmer, very feminine shape, in an all-snakeskin style named Bilbao Laccetto.

Likewise, the heeled styles satisfy, as pumps and boots?all with chunkier, sturdier heels?have so-called ?hidden plateau,? or platform, so the shoes are actually taller than they appear. The ankle boots are evocative of imperial Austria?side-buckled, laced-up or fur-trimmed.