MANILA, Philippines ? What it mean to be Filipino is the question preoccupying Gigo Alampay, executive director of Center for Art, New Ventures and Sustainable Development (Canvas), an art-promotion group.

Having lived abroad for a number of years, he said: ?Without judgment, Americans find it easy to say who they are. Here in our country, it?s sometimes easier to answer ?What is a Batangueño?? or ?What is an Ilocano?? than it is to answer ?What is a Filipino?? There may be some stereotypes for regional identities, but, at least, there are characteristic identifiers. However, as a nation, sometimes it?s not easy to figure out who we are.?

He added: ?There?s a notion that our lack of national identity may be one of the reasons why some people feel the Philippines has not really lived up to its full potential.?

So Canvas has organized ?Looking for Juan Outdoor Banner Project,? an exhibition of artworks by some of the best contemporary Filipino artists to attempt to provide visual answers to the problematic.

?The project aims to collect at least 100 artworks which will be reproduced as tarpaulin banners that will be displayed in two highly accessible and pedestrian-friendly venues,? said Alampay.

?Looking for Juan? showcases some of the country?s best creative talents. Artists, graphic designers and photographers have been asked to express their idea of the Filipino identity.?

?The project is designed to engage visitors with its art-driven messaging about the Filipino identity. It will be a new kind of experience that allows visitors to view and appreciate great art as well as explore important social themes in a non-intimidating, relaxed, and creative environment,? said Alampay.

The first 50 original works that will be reproduced as banners were launched recently at the Cultural Center of the Philippines. They will be on display until June 7.

This exhibit will transfer to Alab Art Space gallery at Intellectual Property Philippines Building, along Buendia Street, Makati, on June 8.

The first outdoor banner exhibit will be by the end of May at the new Philippine Pacific Rim Friendship Park in Puerto Princesa City, Palawan.