MANILA, Philippines ? The best student theses in advertising arts of the University of Santo Tomas College of Fine Arts and Design Advertising Arts Department will be featured in ?+(H3S1S) Virus.?

The title is the namesake for ?viral advertising,? which refers to marketing techniques using existing social networks to increase brand awareness and achieve other marketing objectives through a process similar to the spread of pathological or computer viruses.

Featured in the exhibit is a broad selection of advertising and commercial works from total advertising campaigns, special events, corporate identity and book illustrations, as well as fashion design, visual merchandise and photography.

Cum laude graduate Johanna Charito Zulueta harnesses the idea of ?missed family celebrations? in her advertising campaign for Glutaphos brain vitamin, injecting family values in advertising.

Ma Mon Luk Chinese restaurant gets a fresh makeover as Vernon Bryan Revillosa updates its traditional ?panciteria [noodle house]? image by giving it an upscale branding for its new corporate identity, while Ehrlich Marz Ocampo gives Silverworks a sci-fi look for its visual merchandise.

Innovations in the use of fabrics are showcased in the fashion collections of Kristoffer Magboo, using Bicol?s abaca fiber for bridal gowns; and in Salve Regine Marilao?s glamour wear using the Indonesian textile batik.

Grand-prize winner in photography for 2008 ArtPetron Marcelino Bugaoan brings his viewers on a colorful ride in his photography thesis ?Dyipni.?

Other features are Chester Albania?s advocacy campaign ?One Step Ahead,? for National Geographic Society and Bantay Kalikasan; Louie Bunag?s book illustrations in ?Secret Ingredient?; Katherine de la Cruz?s special event, ?Let the Fireflies Save the World?; Matthew Niel Hebrona?s corporate identity redesign for Diego Cera Organbuilders Inc.; Shiena Marie Pantinos? advertising campaign for Mwah! Nail Polish; Paelo Pedrajas? ?Lighting Techniques for Fashion Photography?; and Edilyn Ruth Yu?s corporate identity design for Cosmetics Revelations.

The ?+(H3S1S) Virus? exhibit opens today, 6 p.m., at the UST Beato Angelico Gallery, España, Manila, and runs until July 2.