MANILA, Philippines -- While the Philippines might be the text messaging capital of the world, there are instances when it's more imperative to call. And this is what SMARTALK is all about. The ultimate in unlimited calls for those many crucial moments when a voice call is a must.

Emergencies

Medical situations are very volatile and the urgency of it cannot be stressed more. A life is on the line and getting immediate help is very important.

Anna was driving along 5th Avenue in Caloocan at 3 a.m., when they had to stop for a red light. Theirs was the only vehicle on the street, and suddenly, a truck came speeding by, hitting their car. The truck sped along without stopping for them, leaving their car crushed and two people unconscious. Fortunately, she wasn't hurt and was able to call her father from the backseat, in the midst of shattered glass. Soon the ambulance came and brought them all to the hospital. It turned out that should they have waited for another hour, one of the passengers would not be able to make it.

You have to make sure that the other party gets your message. You have to be able to convey the urgency and give directions to your current location, so that help would not be delayed from getting to you.

Connecting

Long lost friends are a delight to find again, and when you finally do, spend some time talking to them. If you can't do it in person, punch those numbers and give them a call.

Text messages are fine and good to maintain everyday communication with family and friends, but when you need to make someone feel how much you missed them, calling is much more exciting.

Arguing

The thing about text messaging is, it has no tone. For people who are arguing, this might lead to more complications. Someone might read a harmless message as sarcastic or with a strong tone. It's hard to keep going back and forth about a point by typing out your arguments about it, and it's difficult to keep up by replying to an angry text message point by point. Calling the person you are having a debate with might prove to be beneficial to the both of you. Hearing you say things as you meant them to be heard, without malice and evil intentions, will be sure to nip that fight in the bud.

Apologizing

So you screwed up, botched it, made a mess big time - and a big giant SORRY is in line. You can't just send the aggravated person a text message saying a measly "Sorry, I won't do it again". It's just not enough. Dial their number and in your most apologetic voice, ask for forgiveness and explain why you're willing to walk on hot coals just so they will forgive you. This is assuming that they will pick up the phone after you've text messaged them that miserable "sorry".