TOURISM is a major industry in the Philippines. With our beautiful white sand beaches, old churches, and hospitality we are famous for around the world, the influx of tourists has steadily increased over the years.

They say there are almost as many malls as there are islands in this country, and the malls have become attractions themselves. The SM Mall of Asia has become such. Touted as the largest mall in the Philippines, it boasts of a unique malling experience. Because of its location, the mall is an ideal tourist destination, making it a one-stop shop for all things tourist.

From quality Filipino products and services to foreign exchange counters, not to mention countless restaurants serving Filipino cuisine, tourists are treated to our famed culture and hospitality. SM Mall of Asia?s proximity to a number of hotels makes it a short ride away for shopping, not only for homegrown products, but for a lot of international brands as well. With this in mind, Mall of Asia has introduced the Tourist Privilege Card, an exclusive benefit card for foreign visitors.

Cardholders can avail of amazing discounts, rewards and freebies at participating establishments at the mall, which includes hundreds of retail outlets, restaurants and entertainment and leisure options. They get to grab VIP seats at the Cinema and iMax, straight discounts and free food items and a round of drinks at selected restaurants, more discounts and free items from retail shops and a lot more.

Cardholders also get to experience the package pick-up service so they don?t have to carry their purchases around; they can arrange to have them delivered to their hotel so they can continue shopping or just hang out at the mall. There is also a tram service shuttle that is available to take them around Manila?s hottest tourist destinations.

The unique bayside mall is not only about the generic malling experience ?,its sprawling grounds are also hosts to a number of hip, hot and timely events: From art and photo exhibits, musical performances, sold-out concerts and other themed activities, it will surely make for a great, fun-filled visit at the country?s lifestyle hub.

To avail of the Tourist Privilege Card, simply present your foreign passport at any of the Concierge Stations, where the accommodating staff will be happy to help you. For more information about the Tourist Privilege card, you may call 556-0680 or log on to http://www.smmallofasia.com.