PLANO, Texas ? Continuing to build its leading home business, J. C. Penney Company, Inc. (NYSE: JCP) has announced the launch of Cindy Crawford Style, a new brand of home furnishings and accessories by renowned fashion and style expert Cindy Crawford. Launched exclusively at JCPenney in September, customers could look to Crawford?s collection for inspiration and style expertise to create a beautiful home that would reflect their personality and lifestyle ? all at an affordable price.
?Cindy Crawford Style is an exciting addition to our assortment of home brands. This brand is another example of our strong commitment to our home business,? said Ken Hicks, president and chief merchandising officer for JCPenney. ?During this challenging economic environment, we are focused on adding innovation to our assortment and creating a strong portfolio of stylish, high-quality, affordable home merchandise with brands and assortments that address our customers? diverse lifestyle needs. This will ensure that when the market turns, we will maintain our advantage as a leader in the home business.?
Created for customers grounded in traditional design but seeking new ways to update their home environment, Cindy Crawford Style will launch in bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall décor.
Furniture will also be available in select markets. With her years of experience in the fashion industry, Cindy?s strong sense of style and trend insight has been instrumental in her guidance of the overall direction of the brand, which is focused on providing a clean, fresh approach to traditional style with beautiful designs and stylish accents.
?As one of the most recognized women in the world, Cindy?s roles as wife, mom and businesswoman bring an understanding to what JCPenney customers? lives are like and what they desire in a home: a sensible, approachable style that allows them to live comfortably and easily entertain friends and family,? said Jeff Allison, executive vice president of home at JCPenney.
"I am thrilled to partner with JCPenney ? a company with a proven record of building powerful lifestyle brands ? and am looking forward to sharing my passion and sense of style for home decorating with consumers across America,? said Cindy Crawford. ?Featuring a beautiful, timeless style, my collection is designed to inspire and help create a look that?s fresh, effortless and enduring ? I feel it will resonate strongly with the JCPenney customer.?
Promotional prices for items in the Cindy Crawford Style collection will begin at $169.99 for a queen comforter set, $49.99 for 400TC sheets and $29.99 for a blanket/throw; $129 for furniture; $119.99 for wall décor; $69.99 for lighting; $69.99 for area rugs; $59 for accent furniture; $29.99 for window coverings and $23.99 for window hardware and accessories; $24.99 for decorative accessories; $23.99 for decorative pillows; $24.99 for table top items; and $9.99 for a bath towel.
JCPenney is one of America?s leading retailers, operating 1,101 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, www.jcp.com, and the nation?s largest general merchandise catalog business.
Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company?s commitment to providing customers with style and quality at a smart price.
Traded as ?JCP? on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and was executing its strategic plan to be the growth leader in the retail industry.
Key to this strategy is JCPenney?s ?Every Day Matters? brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company?s 150,000 Associates to offer encouragement, provide ideas, and inspire customers every time they shop with JCPenney.
