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CHRISTOPHER de Leon and Cristalle Belo Henares

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VICKI Belo, Bea Alonzo, Ruffa Gutierrez and Raymond Gutierrez. Photos by Jim Guiao Punzalan


Belo’s body care line now includes whitening

By Alex Vergara
Philippine Daily Inquirer
First Posted 17:48:00 10/15/2009

Filed Under: Health, Health and Beauty Products, Fashion, Celebrities

MANILA, Philippines--It was an evening of ?Skin to Skins,? as Belo Essentials launched its new and improved ?body care? line, consisting of whitening soap and lotion, at Greenbelt 5?s outdoor garden area.

Dr. Vicki Belo and daughter Cristalle Belo Henares, managing director for Intelligent Skin Care Inc., welcomed denizens from show biz, politics and high society.

Champagne provided by Lusso Bar flowed well into the night, while guests helped themselves to hors d?oeuvres prepared by Margarita Fores.

Actress Ruffa Gutierrez and lawyer Adel Tamano hosted the event, which culminated in a fashion show featuring Balenciaga?s latest leather bag collection. Actress Bea Alonzo, one of Belo Essentials? newest celebrity endorsers, also graced the affair.

Before the night was over, Belo, who?s famous for her numerous designer purses as well as her recent high-profile love affair, gave away Balenciaga bags to three lucky guests.

Unlike Belo Essentials? initial foray in the mainstream beauty market, its new set of products comes with such gentle whitening ingredients as Glutathione, Kojic Acid and Gigawhite. They address Asian women?s need to whiten their skins without drying them.


?Whitening agents can have a drying effect on the skin,? said Henares. ?We have addressed this concern by infusing our products with skin-nourishing vitamins. Women can now whiten and moisturize their skins at the same time.?

A Business Management graduate of Ateneo, Henares, 26, has assumed a more active role in her mother?s company by taking charge of its off-the-counter products.

The updated version of Belo Essentials is now available in all leading supermarkets and drugstores nationwide. It?s also being distributed in the United States and the United Arab Emirates.

?I want Belo Essentials to open doors for Belo Medical Group,? said Henares. ?I want our name to be known worldwide as the expert in Asian skin.?

Henares also felt the need to literally repackage the products after she learned that consumers love to read what?s written on a product?s box or container. In lieu of the Zen-like style that had been initially adopted, she opted to give users more detailed information on Belo Essentials? soap and lotion.

?Today?s consumers are quite intelligent and discerning,? said Henares. ?When they grab your soap or lotion, you have to tell them what you are all about through the box or label. Information helps them associate with and understand the products better.?

Alonzo, together with actress-singer Sarah Geronimo, embodies the new breed of Belo Essentials customers, Henares said. The two are the new faces behind the repackaged brand.

?Apart from being blessed with beautiful skin,? said Henares, ?Bea, who also endorses Belo Medical Group, is such a good actress. I like her values both as a person and as a professional. If I were to profile a Belo Essentials customer, I?d say she?d be someone like Bea.?

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