153 million+: Estimated number of blogs identified as of January 11, 2011 by BlogPulse, a blog search engine by the Nielsen Company.

90: Percentage of Internet users in PH who read blogs, according to Universal McCann?s study on social media in 2008.

66: Percentage of Internet users in PH who write blogs, according to the same Universal McCann study in 2008.

1999: Year that the free blogging platform Blogger was launched.

6 million+: Number of new blogs registered with blogging platform WordPress in 2010.

12 million+: Number of blogs on the micro-blogging site Tumblr of January 2011

14: Estimated number of original posts per month by an average Tumblr user.

2007: Year of the 1st Philippine Blog Awards. Over 200 bloggers and participants attended the awards night which was held on March 31, 2007.

3: Number of times that the political satire blog ?The Professional Heckler? has been awarded by the Philippine Blog Awards (2008: Best Blog in the Entertainment Category, 2009: Best Blog in the Humor Category, 2010: Best Blog in the Humor Category).

2004: Year that the Hollywood entertainment blog PerezHilton.com was launched.

$111,000: Estimated earnings of PerezHilton.com per month based on ad rates and self-reported traffic data. (2007)

Compiled by Schatzi Quodala, Inquirer Research
Source: tumblr.com, blogger.com, thenextweb.com, philippineblogawards.com.ph, professionalheckler.wordpress.com, businessweek.com, Inquirer archives, blogpulse.com