MANILA, Philippines—With social networking websites sprouting like mushrooms left and right, each sporting every conceivable special feature known to man, maintaining an account online has become a chore and an ordeal.
Currently there are more than 300 social networking sites in the web, with Filipinos the most active users. One of these communities that have captured the nation’s heart is Multiply, one of the most versatile of the lot.
An innovator in social publishing, Multiply gives people the ability to share their personal media—including photos, videos, blogs and other content—strictly within their personal network, which includes direct contacts and those connected to the user through real-life relationships. This not only creates the most realistic representation of a user’s social network on the Web, but also instills a sense of privacy, relevancy and control that is unique to the service.
With more than nine million users posting two million photos, 19,000 videos and 55,000 blog entries daily, Multiply is also one of the world’s largest multimedia sharing websites. It is the fastest-growing and one of the most popular social networks in the Philippines.
Multiply president and founder Peter Pezaris and vice president of Business Development David Hersh recently visited the country accounting for over a third of their site traffic. “Filipinos are just rabid consumers of content. It’s amazing. It’s people consuming photos, videos and blogs from the people in their world. It’s meaningful activity. It reflects the deep level of engagement that we have with our user base especially here in the Philippines,” Pezaris says.
From shutterbugs, YouTube addicts to bloggers, Multiply offers endless possibilities in connecting people with similar interests but with a welcome dash of privacy, which has become a premium in the Internet age.
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