FROM Cure, the newest subsidiary of one of the biggest telcos in the country, comes Red Mobile, a phone service aimed at the young, upscale market.

The arrival of Red Mobile comes as a timely respite for mobile subscribers drawn to the promise of unlimited calls?a proposition that unfortunately comes at the expense of reliability, network coverage and call clarity.

Consider also the rate at which unlimited calling is being offered today. At P25 per day, consumers subscribing to unlimited call service can spend up to P750 a month?not as good a deal as it sounds, given that majority of the Filipino market cannot afford to shell out P25 daily nor maximize the amount spent.

Red Mobile offers a practical alternative. At just .50 centavos per call for subscribers within the network, consumers can enjoy the lowest per-minute rate in the country.

Also, Red Mobile allows users to place phone calls down to their very last P0.50 load and make the most out of what they spend on prepaid credits.

Coming into a very saturated market, Red Mobile also understands that consumers deserve better service when it comes to voice calls. The company offers clearer connections and countrywide 3G coverage.

The rise of the Red Mobile value brand aims to give mobile users a powerful voice by making sure that they get the most reliable service and the strongest coverage on top the lowest per minute voice rates in the market today.