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SUPER SELECTS
When fashion meets science

By Wanggo Gallaga
Philippine Daily Inquirer

Last updated 16:33:00 04/18/2008

MANILA, Philippines?When one talks about fashion the words that come to mind are aesthetics, design, color, cut, silhouette, and any other word you may hear mentioned in an episode of ?Project Runway.? It?s practically a visual art form with practical uses, it?s supposed to cover our privates.

But in this modern age, fashion follows the scientific method. Now, it?s not just aesthetics and design but there?s research and development, engineering, and other scientific jargon involved. And we are still talking about fashion here.

Water world

It?s not enough that Speedo?s latest swimsuit collection for summer takes its inspiration from light, a rather abstract element of the universe, but they?ve used the latest fabrics and construction methods in the production of their latest swimwear. Art meets science in the sense that it is the various qualities of light that lend to the design of the suits.

From beach wear to competition suits, Speedo uses science to create the ultimate competition garb. Speedo presents the LZR RACER which they say is ?made from ultra lightweight, low drag, water repellent and fast drying fabric unique to Speedo, called LZR PULSE, the LZR RACER is the world?s first fully bonded swimsuit that is ultrasonically welded.? A swimsuit that is ?ultrasonically welded?? Holy ultra-magnetic top! But technology and human ingenuity has found a way to make a fabric that helps compress the entire swimmer?s body into a more streamlined shape. Having a super-hero costume-like look notwithstanding, Michael Phelps did say that when he hit the water he ?felt like a rocket!?

Many swimmers, like Libby Lenton, a World Record holder, says ?it?s super tight but it really feels like part of your body when you put it on.? Double Olympic Champion Grant Hackett expresses, ?It?s the best suit yet and looks like something out of a futuristic movie.? All of a sudden, the swimwear doesn?t just help you keep your dignity it now improves your game.

Fit to a tee

For a 130 years, Jockey has been underneath our clothes and very intimate with our private parts. Colgate is to toothpaste as Jockey shorts is to underwear. They are one of the best in the business. Jockey International has looked to science to further their commitment to comfort in undergarments. Using 3D technology, Jockey scanned the bodies of thousands of people to truly understand the complex movements and dimensions of the human form. Then, they developed new patterns and redesigned their wares using the results from these scans.

The Jockey 3D-Innovation garments are the most comfortable undergarments out there. With an unprecedented eight-way stretch, these Jockey shorts will not run up your butt. They will follow your body?s contour giving you extreme comfort and ease of movement throughout the day. This design was also used for their undershirts so you can have complete freedom to move above and below the torso.

     


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