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The man, the mission, the shirt

By Bianca Consunji
Philippine Daily Inquirer

Last updated 18:29:00 08/15/2008

MANILA, Philippines—Statement shirts are old hat. So are shirts emblazoned with the faces of Mao Zedong, Che Guevarra and Bob Marley. In fact, statement shirts have become so mainstream, they have ceased to mean anything—after all, when was the last time you really believed in something printed on your shirt?

YoNinoy, a group started by Mico Halili, has partnered with shirt brand Analog Soul to produce Ninoy Aquino shirts in line with Aquino’s 25th death anniversary. “Our group aims to make Ninoy relevant to today’s Filipino youth,” Halili said. “The shirt is an instrument meant to inject Ninoy into the consciousness of today’s youth—to make them talk about and get them inspired by Ninoy to start their own revolution.”

He added, “We want them to start a revolution about anything they’re passionate about. It could be a revolution in the arts, music, sports, education, in social work or nation building. We hope to spark a movement that will improve this country one revolution at a time. Instead of young Filipinos waiting for other people to change this country for the better, we’re encouraging them to do something and have a positive impact on the lives of people around them.”

Why Ninoy Aquino? Halili said, “A lot of today’s youth are no longer familiar with Ninoy, and it’s understandable because he died before many young people now were born. But we think that Ninoy is still a modern hero, someone who people can relate to more than older, more traditional heroes. The youth need someone more accessible, someone who chose to make a stand in troubled times.”

Each shirt has a tag that carries the group’s manifesto: “I can change the course of history. I believe in the power of my passion. I can start my own revolution.”

Want a Ninoy shirt of your own? Visit www.analog-soul.com/yoninoy or http://analogsoul.multiply.com

     


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